Marketing Communication in Attracting Students

Attracting volunteers in highly multicultural societies: a marketing challenge

Volunteer managers face a typical marketing problem: how to identify the right consumers (in this case, volunteers), attract them, and keep them loyal. In multicultural societies this challenge is amplified because of the different groups originating from countries that can vary significantly in terms of the extent of volunteering and reasons for being involved. The consequence of this heteroge...

Attracting International Postgraduate Students: The Pulling Factors

A university has to carry out various marketing strategies and efforts to recruit international students as many as possible in order to fulfil one of the criteria for a world–class university status. However, to attract quality candidates with the desirable profile is becoming increasingly difficult especially when the university has to compete internationally and nationally with the existing ...

Attracting students into careers in food supply veterinary medicine.

Attracting Students to a Professional Career in Transportation Engineering

PREFACE The great difficulty that employers, including universities, have had recently in finding engineering graduates to fill vacancies is a frequent topic of discussion among civil engineering professionals. This is especially true when seeking high quality engineering graduates in transportation engineering. The condition was brought to the attention of the Technical Council of the Institut...

Integrated Marketing Communication

Integrated marketing communication (IMC) emerged during the late twentieth century and its importance has been growing ever since (Grove, Carlson, and Dorsch, 2002; Cornelissen, 2001; Hartley and Pickton, 1999). Owing to the impact of information technology, changes came about in the domains of marketing and marketing communications which led to the emergence of IMC (Kitchen et al., 2004a; Phel...